Really? Since when are Fruit Loops and Diet Pepsi smart nutritional choices?
I'm with you on this one, Mark. Last time I checked, anything that comes in a cardboard box is generally not a healthy choice. But let's review the specific cases he mentions:
Diet Pepsi Wild Cherry doesn't contain a single ingredient that I fully know the origins of. What is phosphoric acid? potassium citrate? calcium disodium edta?? It comes close with carbonated water, but I'm not quite sure how water gets to be carbonated, so even this has some mystery behind it.
Generally, the mystery bag is not a smart choice.
Fail.
As for Fruit Loops, I do have to grant that they don't contain high-fructose corn syrup or aspartame. BUT sugar is the #1 ingredient. Again, last time I checked, pouring solid sugar mixed with partially hydrogenated vegetable oil and a whole slew of randomly numbered coloring agents into your milk wasn't a healthy choice. Also, it contains something called pyridoxine hydrochloride! Seriously? That sounds terrifying.
Fail.
What does Smart Choice mean? It's supposed to point out products with less fat, cholesterol and sodium. It's also supposed to contain nutrients like calcium, fiber and magnesium and certain vitamins like Vitamin A, C and E.
The Fruit Loops aren't too bad on this front. They do contain about 10% of daily fiber and Vitamin A, and 25% of Vitamin C. 6% of daily sodium and 2% daily fat are also pretty decent, but I'm still not sold on all that sugar.
Diet Pepsi Wild Cherry is a completely different story. I don't even understand how it made the Smart Choice list. It has more sodium and the same amount of fat (none) as its non-diet counterpart. No vitamins, no minerals. Lots and lots of processed ingredients, including one (aspartame) that is seriously debated as being toxic.
Companies that participate in the Smart Choice program include Coca-Cola, General Mills, Kellogg, Kraft and Pepsico. If that right there isn't a tip off that "smart" choice is a very misleading term, I don't know what is.
Relevant cartoon I found on Ezra Klein's blog:
Relevant cartoon I found on Ezra Klein's blog: